Harley-Davidson, the famous motorcycle brand, has issued a statement recanting its Diversity, Equity, and Inclusion (DEI) company policies after it became the latest major company to face customer backlash over its embrace of the left-wing social program.
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The boycott began after conservative activist Robby Starbuck revealed that the company funded all-ages LGBT pride events that included drag shows and that the company actively worked to reduce its number of white business partners.
“We are saddened by the negativity on social media over the last few weeks, designed to divide the Harley-Davidson community. As a company, we take this issue very seriously, and it is our responsibility to respond with clarity, action, and facts,” said Harley-Davidson in a statement. “We remain committed to listening to all members of our community as we continue on our journey together as the most desirable motorcycle brand in the world.”
In recent weeks, Starbucks has exposed multiple companies, including John Deere and Tractor Supply Company, for embracing and financing a social and political agenda that runs counter to the values of their predominantly conservative customer-base.
Those companies have quickly become the subject of boycotts from conservative Americans who oppose having their consumer dollars go toward imposing racial quotas and hyper-sexualized events for children.
As part of his reporting on Harley-Davidson, Starbuck showed that it forced 1,800 employees to attend pro-LGBT training, openly supported anti-white and anti-Christian activists, and promoted race- and sex-based groups in its business.
Harley-Davidson’s statement claimed that it continues to care about having employees that “reflect the geographies in which we operate,” but states that it has not had a DEI “function” since April and does not have hiring quotas. The company promised to abolish its discriminatory diversity goals when selecting suppliers.
The company has also promised to re-evaluate the organizations it sponsors and shift its focus to retaining its current customer base.
“As a consumer brand we will focus exclusively on growing the sport for motorcycling and retaining our loyal community, in addition to the support we already provide to first responders, active military members and veterans,” said the company.
It also promised that it would no longer participate in the Human Rights Coalition’s Corporate Equality Index (CEI), which measures a company’s commitment to left-wing DEI policies.
Starbucks previously reported that Harley-Davidson received a 90/100 CEI score.
Finally, Harley-Davidson promised that it will no longer hold any socially motivated training, while seemingly contradicting some of Starbucks’ claims by saying that it only ever mandated federally required training.
Despite the company’s promises, Jochen Zeitz, the CEO believed by Starbucks to be responsible for the DEI policies, remains in charge of the company.
