Maine Will Spend Another $200,000 Telling Baby Boomers and Kids to Get Vaccinated


The state of Maine is extending a sole-source no bid contract with Ethos Marketing of Westbrook to promote COVID-19 mRNA injections to people over the age of 55 and children between the ages of 6 months and 17 years.

“The purpose of this agreement is to develop and execute creative concepts and execute an expanded media buy to encourage parents/guardians of 6 mo. – 17-year-olds to get their children vaccinated against COVID-19,” according to notice posted by the Division of Procurement Services.

The contract was originally supposed to end on Dec. 31, but for some reason the Maine CDC wants to spend another $200,000 over the next year promoting the jabs.

According to the Maine CDC’s vaccination dashboard, 76 percent of Maine residents have gotten the shot.

The contract says the goal is to boost “awareness” of the treatments.

According to CDC data, 213 women and 231 men in Maine have died while testing positive for COVID-19 over the last six months, and 363 of them were over the age of 70.


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