The Maine Department of Education (MDOE) announced last month that it has launched a nationwide “Live and Teach in Maine” campaign aimed at attracting more public school teachers to the state.
This new campaign is a partnership with the non-profit organization Live and Work in Maine. The two entities previously announced a partnership last September, which gave all school administrative units free access to the organization’s online job board.
In a press release, the MDOE said that the campaign “includes a highly targeted advertising effort, new videos highlighting teachers who have chosen to make Maine their career destination, and events in-state to welcome, connect, and celebrate educators.”
The new campaign consists of a “Live and Teach in Maine” webpage, targeted social media and streaming ads, mobile billboards, subway ads, and events.”
According to the MDOE statement, this campaign is funded through federal emergency relief funds.
In response to the coronavirus pandemic, the MDOE received $1,021,690,359 in federal emergency relief funding. The purpose of these funds was to “improve student learning, address unfinished learning, support students’ mental health and combat pandemic related challenges.”
Despite that massive tranche of funding, Maine’s students have continued to struggle with reading and math, as evidenced by declining test scores since 2019
In their press release for this campaign, the Maine DOE said that Maine “continues to experience an educator shortage that has been exacerbated by the pandemic.”
Due to the vague wording of the usage parameters for the federal emergency relief funding, this advertising campaign’s costs can be covered by taxpayer dollars.