The entertainment suits at CBS, the network scrambling to save “60 Minutes,” now have a new crisis on their hands.
Byron Allen, their chosen pick to replace Stephen Colbert on The Late Night Show, is proving to be a disaster, Daily Beast’s William Vaillancourt reports.
Ratings for Allen’s show have dropped 64 percent since he took over for the cancelled Colbert, according to a Nielsen report viewed by Status News.
The problem for low viewership at night is it bleeds into the next morning’s viewing habits.
“Within the television industry, it was figured out quite quickly that a popular late-night program would provide a lift to a morning show,” University of Maine communications and journalism professor Michael Socolow told Status.
“Early audience studies revealed that people habitually left their TVs tuned to a channel, and they wouldn’t switch channels the next time they turned on the TV unless they did not like what they were watching,” Socolow said.
As it turns out, “Colbert’s replacement is helping tank the rest of CBS,” as the Daily Beast headline said.
Allen claimed he predicted his ratings would go down because he’s a different brand than the partisan, Trump-hating Colbert.
“Not everybody’s gonna love me,” Allen told NPR. “Not everyone’s going to love the fact that I’m not being racist or antisemitic or sexist.”
Whoa baby where did that come from?
It came from Allen – whose honest, realistic assessment of Colbert’s leftist politics has been otherwise ignored by the legacy liberal media.
The morning television shows were largely watched by baby boomer mothers who are getting their families ready for school and work. We don’t have the small children anymore. Most women have jobs of their own. We have now have news headlines, and weather on our smartphones.
Who’s sitting there watching this now?
64% down from nothing is what
The entire late night talk show format is about as relevant as printed news.