The Sports Hub is cleaning WEEI’s clock in the latest Boston radio war ratings.
The Toucher and Hardy morning show set the standard in the spring Nielsen Audio Ratings.
98.5 The Sports Hub finished first overall and in all day segments in sports radio’s primary demographic, says Boston.com’s Chad Finn.
Overall, the Sports Hub earned a 12.4 overall share among men 25-54 in the period from April 2-June 24.
Fellow sports station WEEI was seventh with a 4.2, according to Finn.
Toucher and Hardy had a 16.1 share in the period, the best among any radio show in the market during the period, to finish first in morning drive.
WEEI’s Greg Hill Show was sixth with a 6.0.In middays.
The Sports Hub’s Zolak and Bertrand program took first (12.3) while WEEI’s Jones and Keefe was fourth (5.4).
The Sports Hub’s Felger and Mazz rolled to first place as usual in afternoon drive (13.9), with WEEI finishing in eighth (3.5).
WEEI earlier this year changed its lineup, dismissing Andy Hart and Nick Stevens and ending its afternoon show.
The station also launched The Rich Shertenlieb Show, featuring the former Sports Hub morning show co-host after which it is named.
Shertenlieb shares the mic with partners Ken Laird and Ted Johnson.
In the 6-7 p.m. window The Baseball Hour” hosted by Tony Massarotti took first with an 8.9 share.
WEEI programming, which often includes the Red Sox pre-game show, was 14th with a 2.2.
98.5 is so confident of its momentum that it has cancelled its contract with ratings experts.
