The iconic Maine coast nearly eight decades ago was memorably displayed on a famous magazine cover highlighting the popular tourist haunt known as Ogunquit.
Twice in the 1940s the Saturday Evening Post featured scenes of the Pine Tree State on its cover by an artist who vacationed in Ogunquit from 1937 to 1947.
The most well-known was Post illustrator John Philip Falter’s depiction of “The Maine Surf” on August 14, 1948.
During Falter’s 25-year relationship with the magazine, 1943 to 1968, he produced 120 of its covers.
The Post also featured a Falter illustration of the Ogunquit Inn on its August 2, 1947 cover.
“He made his first sketches while spending his summer in Maine, beating the heat,” the John Philip Falter Museum says.
In addition, the magazine’s “Salute to the 50 States” collection frequently highlighted Maine’s lighthouses, rocky coastlines and fishing villages.
Citing rising production costs, lower ad revenue and changing reader habits, the Post announced Wednesday it will end its print edition.
The publication will continue carrying publishing new articles and fiction exclusively online.
Historical issues, artwork and literary archives will remain preserved online for readers, according to The New York Times.
The Saturday Evening Post, first published in 1821, was one of the most widely circulated and influential magazines in the U.S., reaching some two million homes every week.
