The Kamala Harris Campaign collaborated with a World of Warcraft streamer Wednesday night to provide commentary on a Gov. Tim Walz (D-Minn.) rally in Arizona while playing the game in an attempt to appeal to young men.
“GOP is the opposite of pog, and we are here to pog out,” said streamer Preheat at the start of the live event.
Preheat began the live event with footage of himself playing World of Warcraft while waiting for Governor Walz to begin his rally.
He interspersed his calls for viewers to vote for Vice President Kamala Harris with gamer slang such as “pog,” meaning “play of the game,” accusing the GOP of not being “play of the game.”
He urged viewers of the stream to comment on what sort of in-game character they believed Walz would use if he played the online multiplayer game.
“If Tim Walz were to play WoW, what class would he play,” asked Preheat.
He concluded that Walz would be a “happy warrior,” claiming that he “gives that vibe.”
Throughout the event, the live chat for viewers was largely dominated by a variety of emojis, particularly those supporting Palestine.
The streamer repeatedly mentioned that he was a volunteer, suggesting that he was not paid by the Harris Campaign for his commentary and gameplay.
Preheat spoke the most at the start of the stream and mostly left his microphone muted while Walz and other Democrats spoke on stage, simply providing background gameplay footage during the event.
He was careful to bring up Project 2025 multiple times and attempt to link it to former President Donald Trump, echoing a common Harris campaign claim.
President Trump has repeatedly disavowed the Project 2025 agenda and has come out explicitly against many of the positions Democrats have tried to link to it.
A spokesperson for the Harris campaign told Wired that she hopes the stream will draw in young men.
The streaming platform Twitch is dominated by men, with about 80 percent of viewers being male, and 18-24 year-olds making up the largest age group on the site at 35.85 percent.
While those numbers suggest that Twitch livestreams are an ideal way to reach young men, World of Warcraft’s demographic information tells a different story.
The average age of a World of Warcraft player is 31.9 years old, but according to multiple sources, players between 50 and 57 years old spend the most significant amount of time on the game.
The Harris campaign’s stream has around 81,000 views at the time of writing, and it remains to be seen whether this new strategy will translate to greater enthusiasm among young male voters.
<span class="dsq-postid" data-dsqidentifier="31638 https://www.themainewire.com/?p=31638">2 Comments
DEI administrations wither local/state/federal refuse to be audited and held responsible for the results and people are tired of it, reality sucks and we want it cleaned up and vote in people who will do it. Results will be on display and cost accounted for.
I am prepared to vote on November 5th, but it won’t be for the Harris-Walz Commie clown show.