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Home ยป News ยป Commentary ยป Target Bows To Political Pressure, Agrees Amid DEI Protest To Invest In Minority Businesses
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Target Bows To Political Pressure, Agrees Amid DEI Protest To Invest In Minority Businesses

Ted CohenBy Ted CohenMarch 11, 2026Updated:March 11, 2026No Comments1 Min Read
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The DEI Karens are declaring victory over the discount-retailer Target.

After a year-long โ€œboycottโ€ organized by the crowd promoting Diversity, Equity and Inclusion, Target suits have cried uncle.

Or maybe nowadays the more politically-correct aunt.

On bended knee, the department-store brass now says they will invest $2 billion in black-ownwd franchises.

Target officials saved face by saying heck folks that was always our plan.

The 2,200-store chain โ€œis more committed than ever to creating growth and opportunity for all,” the retailer said in a statement to Axios.

Target said a year ago it was scaling back some diversity initiatives upon President Trump’s return to the White House.

Weeks later, the pastor of an Atlanta church launched a 40-day Lent boycott, arguing the company had retreated from post-George Floyd commitments.

The boycott became part of a broader push by some black leaders to use economic pressure in response to corporate DEI rollbacks.

The apparently-bored boycotters are now claiming victory over Target.

Way to go Karen!

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Ted Cohen

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