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Home » News » Commentary » Target Bows To Political Pressure, Agrees Amid DEI Protest To Invest In Minority Businesses
Commentary

Target Bows To Political Pressure, Agrees Amid DEI Protest To Invest In Minority Businesses

Ted CohenBy Ted CohenMarch 11, 2026Updated:March 11, 2026No Comments1 Min Read
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The DEI Karens are declaring victory over the discount-retailer Target.

After a year-long “boycott” organized by the crowd promoting Diversity, Equity and Inclusion, Target suits have cried uncle.

Or maybe nowadays the more politically-correct aunt.

On bended knee, the department-store brass now says they will invest $2 billion in black-ownwd franchises.

Target officials saved face by saying heck folks that was always our plan.

The 2,200-store chain “is more committed than ever to creating growth and opportunity for all,” the retailer said in a statement to Axios.

Target said a year ago it was scaling back some diversity initiatives upon President Trump’s return to the White House.

Weeks later, the pastor of an Atlanta church launched a 40-day Lent boycott, arguing the company had retreated from post-George Floyd commitments.

The boycott became part of a broader push by some black leaders to use economic pressure in response to corporate DEI rollbacks.

The apparently-bored boycotters are now claiming victory over Target.

Way to go Karen!

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Ted Cohen

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