The Maine Wire
  • News
  • Commentary
  • The Blog
  • About
  • Support the Maine Wire
  • Store
Facebook Twitter Instagram
Trending News
  • Chickadee Network Shuts Down after Troy Jackson Recruits Its Handlers For His Campaign
  • Driver Nearly Strikes Firefighter Before Sparking Multi-Town Police Chase
  • Arrest at Enfield Dollar General Leads to Massive Drug Seizure
  • Maine Comedian Pokes Fun At ‘Furries,’ Which Are The Latest Outgrowth Of Adolescent Gender Insanity
  • After Meeting with Maine Wire, Dr. Oz Says Federal Review Found 90% of Examined Maine Autism Support Services Lacked Justification
  • Dr. Mehmet Oz Travels to Maine for Meeting with Jon Fetherston on Alleged Home Health Care Fraud
  • Maine’s $500M Supplemental Budget Takes Effect
  • Maine Joins 25-State Lawsuit Challenging Trump Administration’s New Global Tariffs
Facebook Twitter Instagram YouTube
The Maine Wire
Wednesday, August 5
  • News
  • Commentary
  • The Blog
  • About
  • Support the Maine Wire
  • Store
The Maine Wire
Home » News » Top News » $600k Ad Blitz Hits Gov. Mills for “Gender Queer” School Book
Top News

$600k Ad Blitz Hits Gov. Mills for “Gender Queer” School Book

Steve RobinsonBy Steve RobinsonOctober 24, 2022Updated:October 24, 2022No Comments3 Mins Read
Facebook Twitter Email LinkedIn Reddit
Share
Facebook Twitter LinkedIn Email

A conservative political action committee on Sunday announced a $600,000 TV ad buy to draw attention to the inclusion of left-wing, hyper-sexualized books in Maine’s public school classrooms and libraries. The ad connects those books directly to the policies of Maine Gov. Janet Mills.

Maine Families First PAC’s 30-second television advertisement features “Gender Queer” — a controversial illustrated novel the ad describes as “a graphic, explicit, how-to manual on gay sex.”

“While Maine’s students’ scores plummet, Janet Mills distributes books like gender queer that are so pornographic this station cannot show you what’s inside,” the ad’s narrator says. According to a press release from the PAC, the ad was submitted to seven television stations in Maine. One station has refused to run the ad due to its explicit content and none of the others had agreed to air it as of Sunday.

Gender Queer was written by Maia Kobabe and published by Simon & Schuster in 2019. Kobabe describes eirself as non-binary and prefers the pronouns e/em/eir.

In three short years, Kobabe’s book has popped up in public schools across the country, in large part because it has been added to several left-wing non-profits’ recommended reading lists. Out Maine, a non-profit that works closely with the Maine Department of Education, has advocated for the book’s inclusion in public schools and even raised money to donate copies to libraries across the state.

This is not the first time Mills has been criticized for her administration’s embrace of radical content in the classroom.

[RELATED: Secret audio reveals Maine teacher ranting about politics, mocking Trump-supporting parents]

In September 2021, Mills’ Department of Education used federal pandemic funds to produce and distribute the Maine Online Opportunities for Sustained Education (MOOSE) program. As part of that program, one lesson on gender included a public school teacher asserting left-wing theories about gender as fact. Children as young as five were told that doctors sometimes make “mistakes” when they acknowledge a baby’s biological sex. After public outcry and criticism from the Maine GOP, Mills backed down and removed the controversial content from state websites.

This is also not the first time Gender Queer has found itself in the middle of a political fight. In school districts across Maine, parents have launched petitions to have school boards remove the book from circulation.

Last week, RSU 40’s board voted to keep the book in the Medomak Valley High School Library. Before that, MSAD 6’s school board voted to do the same. In August, RSU 56 voted to remove the book from the Dirigo High School Library.

[RELATED: Hermon Teachers Union: If you don’t like classroom content, buy a new house and move]

Maine Families First PAC filed paperwork with the Maine Ethics Commission for $750,000 in independent expenditures opposing Mills on Friday. All told, the group has spent nearly $2,000,000 opposing Mills in this cycle.

Gender
Previous ArticleCanada’s Trudeau Orders Ban on Handgun Sales
Next Article Student Test Scores Plummet After Union-Backed School Closures
Steve Robinson
  • Twitter

Steve Robinson is the Editor-in-Chief of The Maine Wire. ‪He can be reached by email at [email protected].

Latest News

Chickadee Network Shuts Down after Troy Jackson Recruits Its Handlers For His Campaign

August 4, 2026

After Meeting with Maine Wire, Dr. Oz Says Federal Review Found 90% of Examined Maine Autism Support Services Lacked Justification

August 4, 2026

Dr. Mehmet Oz Travels to Maine for Meeting with Jon Fetherston on Alleged Home Health Care Fraud

August 4, 2026

Comments are closed.

Recent News

Chickadee Network Shuts Down after Troy Jackson Recruits Its Handlers For His Campaign

August 4, 2026

Driver Nearly Strikes Firefighter Before Sparking Multi-Town Police Chase

August 4, 2026

Arrest at Enfield Dollar General Leads to Massive Drug Seizure

August 4, 2026

After Meeting with Maine Wire, Dr. Oz Says Federal Review Found 90% of Examined Maine Autism Support Services Lacked Justification

August 4, 2026

Dr. Mehmet Oz Travels to Maine for Meeting with Jon Fetherston on Alleged Home Health Care Fraud

August 4, 2026
Newsletter

News

  • News
  • Campaigns & Elections
  • Opinion & Commentary
  • Media Watch
  • Education
  • Media

Maine Wire

  • About the Maine Wire
  • Advertising
  • Contact Us
  • Submit Commentary
  • Complaints
  • Maine Policy Institute

Resources

  • Maine Legislature
  • Legislation Finder
  • Get the Newsletter
  • Maine Wire TV

Facebook Twitter Instagram YouTube Steam RSS
  • Post Office Box 7829, Portland, Maine 04112

Type above and press Enter to search. Press Esc to cancel.