Canada has embraced government-assisted suicide with an uncommon vigor, and now at least one private company has joined the pro-euthanasia movement.
Canadian retailer Simons produced and published a disturbing video glamorizing assisted suicide. The ad features a woman named Jennyfer Hatch who killed herself in October.
According to CBC reporting, the 37-year-old ended her life after struggling with Ehlers Danlos syndrome.
Next year, Canada will allow individuals suffering only from mental illness, like depression, to undergo medically assisted suicide.
Watch the ad yourself:
The Canadian government is also exploring expanding it’s medically assisted suicide to include babies up to one year old.